Promotes education about the nature of mushrooms: (1) Their roles in the natural world (2) Their nutritional and medicinal benefits (3) Their effectiveness in mental and spiritual well being (4) Their applications in environmental well being such as detoxifying water and soil, recycling, pest and disease controls (5) Their applications in manufacturing environmentally friendly products such as fabrics, packaging, and construction materials. These innovations cast the fungal family as a new frontier in natural, sustainable, profitable, and earth-friendly enterprises.